Inspiring Guest Lecture for the Marketing-Finance Master Course: Shareholder Value & Market-Based Assets
Practitioner Guide for Next Gen CMOs!
The B2B Institute will become a founding partner of the Marketing-Finance Exchange Center of Excellence
Stimulating Marketing-Finance PhD Workshop
Inspiring Guest Lecture for the new Marketing-Finance MSc Students at Maastricht University
Maastricht University, KU Leuven, and the MFX Center of Excellence jointly organize a Marketing-Finance PhD Workshop.
Looking back at a fantastic 4th Marketing-Finance Symposium at Maastricht University School of Business and Economics
The power of marketing excellence and the need for an excellence rating (Alpha M) explained...
