MSc International Business/Marketing-Finance

The Master in Marketing-Finance teaches students an understanding of finance, marketing, consumer psychology and especially their interrelations. Our students learn how to integrate Marketing and Finance in an environment that strives for marketing excellence and aims at maximizing financial performance as well as customer value.

This knowledge enables our students to

  • build bridges between the Marketing and Finance functions - both in terms of tools and performance metrics as well as communication and language
  • think and develop a business' financial success from the key stakeholder - the customer
  • develop innovative financial products and services and assess the risks of these products in relation to market returns

Through case studies with industry partners and an optional internship, already while studying knowledge is put into practice.

Our Marketing-Finance graduates are in possession of a unique and valuable qualifications opening up plenty of career opportunities in marketing, financial services, consulting, and management.

It is a one-year, full-time program taught entirely in English at Maastricht University. Graduates receive a Master's degree in International Business from Maastricht University with a specialization in Marketing-Finance.

For more information on the MSc Marketing-Finance, you can contact Thomas Post, IB/Marketing-Finance program leader.

Professional education

The Marketing Finance Exchange COE offers and co-creates education modules for professionals such as open enrollment programs in conjunction with partner schools and in-house education. Programs span contents such as marketing and finance fundamentals & metrics, marketing excellence, integration of marketing and finance functions, communications, and metrics, as well as behavioral insights for decision-makers.

You can contact us for professional in-house teaching opportunities.