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Mark your calendars!

We are pleased to invite you to the GSBE Marketing-Finance Symposium, hosted by the School of Business and Economics and the Graduate School of Business and Economics at Maastricht University on Friday, October 24, 2025.

The symposium focusses on the academic and practical application of AI in Marketing and Finance (Large Language Models, Big Data, and Machine Learning).

For this one day event, we are welcoming speakers from industry (Amundi, Bank of America, Evidenza), and academia (Tilburg University, KU Leuven, Maastricht University).

Full program and all you need to know on how to register can be found here!

Authors

Daniele Ripani

Daniele Ripani

PhD candidate in Marketing-Finance (Maastricht University)

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André Tomano

André Tomano

PhD candidate in Marketing-Finance (Maastricht University), CIIA, CEFA

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Thomas Post

Thomas Post

Behavioral Scientist - Associate Professor of Finance (Maastricht University)

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Joost M.E. Pennings

Joost M.E. Pennings

Professor in Finance and Professor of Marketing, Chairman of the Marketing-Finance Research Lab

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