New Thought Leadership: The Ultimate CMO Guide to Beat Budget Hell

It seems like marketers and their companies are hit by a non-stop meteor shower. Covid was hard enough to navigate Brands through. Building Brands in this post-covid pressure cooker world feels harder than ever. Nobody is getting a break. Inflation roared back after 4 decades, eroding company’s margins and people’s purchasing power. Economic anxiety reigns supreme. Consumer behavior swings wildly. AI adds a whole new dimension to the need for digital transformation. Since April 25, “tariffs” create havoc with the established world order, causing C-Suite and Boards to face unprecedented stop & go decisions. They press “re-plan (again)”, or “pause”, or simply “cut” on investments and budgets.

However, marketing miracle$ (with a dollar sign) can only happen with consistent levels of Brand investment. In good times, and in bad times. Strong Brands are critical for the future of all stakeholders. They are the lifeblood behind the cashflow and company value of tomorrow.

To secure continued investment, marketers need to learn to speak the language of money better. It is the only language the CFO, the C-Suite and the Board can, and want to understand. In 7 quick to read chapters, with illustrations and examples, this Guide proposes a much-needed playbook for marketers to sell dream budgets to their senior leadership. Especially in crazy times like these.

1. Welcome to Budget Hell - Love it. Leave it. Or change it.
2. The Devil You Should Know - What does your C-Suite and Board need, want and fear?
3. The Math of Marketing - How marketing improves business performance.
4. Speak Better Wall Street - Why “intangible assets” matter to C-Suite and Boards.
5. Think like Warren Buffet - Why “sustainable pricing power” matter to C-Suite and Boards.
6. Brand Equity today is Pricing Power tomorrow - How much should companies invest to create strong Brands?
7. Making Wall Street meet Main Street - A checklist to sell dream budgets smarter.