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Authors

  • Anatoli Colicev
  • Alexander Edeling
  • Simone Wies
  • Joost M.E. Pennings
  • Arvid O.I. Hoffmann
Entrepreneur jakob owens x Kf S7 Hll0 Ck unsplash

Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs

Creator economy, Content creators, Influencers, Entrepreneurship, Startups, New ventures, Digital ventures
Alexander Edeling, Simone Wies
31-10-2024
Digitalization michael dziedzic q DG7 XKJL Kbs unsplash

Does bigger still mean better? How digital transformation affects the market share–profitability relationship

Market share, Digital transformation, Profitability, Value creation, Two-sided digital platforms, Digital transformation dictionary
Alexander Edeling , Felix Anton Sklenarz, Alexander Himme, Julian R.K. Wichmann
31-10-2024
Layoffs miguel a amutio 27 Q Omh18 K Dc unsplash

How firm communication affects the impact of layoff announcements on brand strength over time

Downsizing, Layoff announcements, Brand image, Advertising, Corporate social responsibility, Public relations, Social media, Communication mix, Error correction model
Alexander Edeling , Samuel Stäbler, Alexander Himme, Max Backhaus
31-10-2024
Leverage declan sun bvn r A4 Zl0 unsplash

Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View

customer-based brand equity, financial brand leverage strategy, marketing analytics, brand management, stochastic frontier models
Simone Wies , Marc Fischer
31-10-2024
The blowup s3p KK94dn QU unsplash

So, Sue Me ... If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products

Managerial Liability, Managerial Opportunism, Marketing-Finance, Product Recalls
Arvid O.I. Hoffmann , Chee S. Cheong, Hoàng-Long Pha, Ralf Zurbruegg
10-03-2024
Attention

It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value

Marketing Levers, Investor Attention, Competitors, Firm Value, Marketing-Finance
Anatoli Colicev , Abishek Bora, S. Cem Bahadir, Gerard J. Tellis
23-02-2024
Marvel

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

Meta Analysis, Advertising Elasticity, Entertainment, Supply and demand
Alexander Edeling , Andrea Schöndeling, Alexa B. Burmester, André Marchand, Michel Clement
23-02-2024
Aditya vyas m Hd ATQY9f IU unsplash

How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns

Customer Satisfaction, Short Interest, Abnormal Stock Return, Capital Intensity, Competitive Intensity
Anatoli Colicev , Ashwin Malshe, Vikas Mittal
19-05-2023
Sonika agarwal 9 M Ge1 Gf J4 IE unsplash

Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis

Meta Analysis, Marketing Firm Value Elasticity, Empirical Marketing Generalizations, Hierarchical Linear Model
Alexander Edeling , Marc Fischer
08-02-2023
MF Interface Bridge

The Marketing–Finance Interface: A new Integrative Review of Metrics, Methods, and Findings and an Agenda for Future Research

Marketing Excellence, Firm Value, Stock Returns, Event Study, Systematic Review, Tobin's q
Alexander Edeling , Shuba Srinivasan, Dominique M. Hanssens
07-02-2023
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