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  • Abnormal Stock Return
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  • Alpha M
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Authors

  • Anatoli Colicev
  • Alexander Edeling
  • Simone Wies
  • Joost M.E. Pennings
  • Arvid O.I. Hoffmann
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How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns

Customer Satisfaction, Short Interest, Abnormal Stock Return, Capital Intensity, Competitive Intensity
Anatoli Colicev , Ashwin Malshe, Vikas Mittal
19-05-2023
Sonika agarwal 9 M Ge1 Gf J4 IE unsplash

Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis

Meta Analysis, Marketing Firm Value Elasticity, Empirical Marketing Generalizations, Hierarchical Linear Model
Alexander Edeling , Marc Fischer
08-02-2023
MF Interface Bridge

The Marketing–Finance Interface: A new Integrative Review of Metrics, Methods, and Findings and an Agenda for Future Research

Marketing Excellence, Firm Value, Stock Returns, Event Study, Systematic Review, Tobin's q
Alexander Edeling , Shuba Srinivasan, Dominique M. Hanssens
07-02-2023
Soybean

Microstructure and High-Frequency Price Discovery in the Soybean Complex

Soybean, High Frequency, Liquidity, Price Discovery, Futures Market Microstructure
Joost M.E. Pennings , Xinquan Zhou, Guillaume Bagnarosa, Alexandre Gohin, Philippe Debie
01-02-2023
Arvid Hoffman 2 cropped2

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Advertising, Stock Markets
Arvid O.I. Hoffmann , Chee S. Cheong, Ralf Zurbruegg
08-12-2022
Screenshot 2023 01 17 at 17 53 02

Exploring the Relative Importance of Marketing Excellence Attributes

Marketing Excellence, Alpha M
Isabelle de Bruin
01-12-2022
Images large 10 1177 0022242919841584 fig1

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Advertising, Stock Markets
Joost M.E. Pennings, Arvid O.I. Hoffmann, Simone Wies , Jaakko Aspara
16-11-2022
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