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How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns

Customer Satisfaction, Short Interest, Abnormal Stock Return, Capital Intensity, Competitive Intensity
Anatoli Colicev , Ashwin Malshe, Vikas Mittal
19-05-2023
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Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis

Meta Analysis, Marketing Firm Value Elasticity, Empirical Marketing Generalizations, Hierarchical Linear Model
Alexander Edeling , Marc Fischer
08-02-2023
MF Interface Bridge

The Marketing–Finance Interface: A new Integrative Review of Metrics, Methods, and Findings and an Agenda for Future Research

Marketing Excellence, Firm Value, Stock Returns, Event Study, Systematic Review, Tobin's q
Alexander Edeling , Shuba Srinivasan, Dominique M. Hanssens
07-02-2023
Soybean

Microstructure and High-Frequency Price Discovery in the Soybean Complex

Soybean, High Frequency, Liquidity, Price Discovery, Futures Market Microstructure
Joost M.E. Pennings , Xinquan Zhou, Guillaume Bagnarosa, Alexandre Gohin, Philippe Debie
01-02-2023
Arvid Hoffman 2 cropped2

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Advertising, Stock Markets
Arvid O.I. Hoffmann , Chee S. Cheong, Ralf Zurbruegg
08-12-2022
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Exploring the Relative Importance of Marketing Excellence Attributes

Marketing Excellence, Alpha M
Isabelle de Bruin
01-12-2022
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Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Advertising, Stock Markets
Joost M.E. Pennings, Arvid O.I. Hoffmann, Simone Wies , Jaakko Aspara
16-11-2022