Many CMOs dream of getting on Boards as part of their (post) career plan. They are right to believe Board roles can add significant (non)monetary benefits to their career, and to their life.
In this first of its kind practitioner guide, experienced CMO/Board members demystify for next gen CMOs what board service is all about in real life, and what it takes to get into “The Room Where It Happens”.
Some key takeaways:
- Board service can indeed be very rewarding, but it is not for the faint hearted.
- Board seats are scarce. CMOs will have to earn them, the hard way.
- The right Da Vinci CMOs are a great bet for the winning boards of the future.
In 6 chapters, the guide argues why winning boards of the future bet on the right Da Vinci CMOs for board roles: to drive cognitive diversity, to create intangible value, and to help deliver tangible results.
The guide leverages expert data and input from IRG, Spencer Stuart, NACD, select top academics (like Jonathan Knowles) and consultants, and 6 global CMO/board members (Jim Stengel; Lynne Biggar; Jon Iwata; Hannah Grove; Raja Rajamannar; Antonio Lucio).
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Authors
Chris Burggraeve
Marketing strategy advisor, board member, portfolio investor. Founder Vicomte LLC. Former Global CMO AB InBev and Marketing Director Europe The Coca-Cola Company
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