Interview Series with the B2B Institute

At the Marketing-Finance Exchange Center of Excellence (MFX COE), our work focuses on bridging academic insight with real-world business relevance — especially when it comes to understanding marketing’s impact on firm performance. This mission recently found a new voice through a three-part interview series with the LinkedIn B2B Institute, a leading industry think tank.

We’re proud to contribute to this important dialogue and grateful to the B2B Institute for amplifying our mission. Read the full interview series:

here (Marketing as Growth Driver)

here (Marketing's Impact on Pricing Power),

and here (Marketing's (Hidden) Role in Risk Management).

Join us as we continue to shape the future of marketing-finance thought leadership.