MFX COE
  • home
  • News
  • Research
  • People
  • Founders
  • Education
  • About
  • Contact
  • About
  • Contact

Research

Filter tags

  • All Items
  • Abnormal Stock Return
  • Advertising
  • Alpha M
  • Capital Intensity
  • Competitive Intensity
  • Customer Satisfaction
  • Empirical Marketing Generalizations
  • Event Study
  • Firm Value
  • Futures Market Microstructure
  • Hierarchical Linear Model
  • High Frequency
  • Liquidity
  • Marketing Excellence
  • Marketing Firm Value Elasticity
  • Meta Analysis
  • Price Discovery
  • Short Interest
  • Soybean
  • Stock Markets
  • Stock Returns
  • Systematic Review
  • Tobin's q

Authors

  • Anatoli Colicev
  • Alexander Edeling
  • Simone Wies
  • Joost M.E. Pennings
  • Arvid O.I. Hoffmann
MF Interface Bridge

The Marketing–Finance Interface: A new Integrative Review of Metrics, Methods, and Findings and an Agenda for Future Research

Marketing Excellence, Firm Value, Stock Returns, Event Study, Systematic Review, Tobin's q
Alexander Edeling , Shuba Srinivasan, Dominique M. Hanssens
07-02-2023
Screenshot 2023 01 17 at 17 53 02

Exploring the Relative Importance of Marketing Excellence Attributes

Marketing Excellence, Alpha M
Isabelle de Bruin
01-12-2022
MFX COE
  • linkedin
  • chevron-right News
  • chevron-right Research
  • chevron-right People
  • chevron-right Founders
  • chevron-right Education
  • chevron-right About
  • chevron-right Contact
  • chevron-right Privacy Policy
© 2023 MFX COE
Website by Visited