MFX COE
  • home
  • News
  • Research
  • People
  • Founders
  • Education
  • About
  • Contact
  • About
  • Contact

Research

Filter tags

  • All Items
  • Abnormal Stock Return
  • Advertising
  • Alpha M
  • Capital Intensity
  • Competitive Intensity
  • Customer Satisfaction
  • Empirical Marketing Generalizations
  • Event Study
  • Firm Value
  • Futures Market Microstructure
  • Hierarchical Linear Model
  • High Frequency
  • Liquidity
  • Marketing Excellence
  • Marketing Firm Value Elasticity
  • Meta Analysis
  • Price Discovery
  • Short Interest
  • Soybean
  • Stock Markets
  • Stock Returns
  • Systematic Review
  • Tobin's q

Authors

  • Anatoli Colicev
  • Alexander Edeling
  • Simone Wies
  • Joost M.E. Pennings
  • Arvid O.I. Hoffmann
Images large 10 1177 0022242919841584 fig1

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Advertising, Stock Markets
Joost M.E. Pennings, Arvid O.I. Hoffmann, Simone Wies , Jaakko Aspara
16-11-2022
MFX COE
  • linkedin
  • chevron-right News
  • chevron-right Research
  • chevron-right People
  • chevron-right Founders
  • chevron-right Education
  • chevron-right About
  • chevron-right Contact
  • chevron-right Privacy Policy
© 2023 MFX COE
Website by Visited