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Authors

  • Anatoli Colicev
  • Alexander Edeling
  • Simone Wies
  • Joost M.E. Pennings
  • Arvid O.I. Hoffmann
Layoffs miguel a amutio 27 Q Omh18 K Dc unsplash

How firm communication affects the impact of layoff announcements on brand strength over time

Downsizing, Layoff announcements, Brand image, Advertising, Corporate social responsibility, Public relations, Social media, Communication mix, Error correction model
Alexander Edeling , Samuel Stäbler, Alexander Himme, Max Backhaus
31-10-2024
Al soot m37 O5w7wx1w unsplash

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Advertising, Stock Markets
Arvid O.I. Hoffmann , Chee S. Cheong, Ralf Zurbruegg
08-12-2022
Markus spiske vm4 Xjbb U Sc unsplash

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Advertising, Stock Markets
Joost M.E. Pennings, Arvid O.I. Hoffmann, Simone Wies , Jaakko Aspara
16-11-2022
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