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Authors

  • Anatoli Colicev
  • Alexander Edeling
  • Simone Wies
  • Joost M.E. Pennings
  • Arvid O.I. Hoffmann
Layoffs miguel a amutio 27 Q Omh18 K Dc unsplash

How firm communication affects the impact of layoff announcements on brand strength over time

Downsizing, Layoff announcements, Brand image, Advertising, Corporate social responsibility, Public relations, Social media, Communication mix, Error correction model
Alexander Edeling , Samuel Stäbler, Alexander Himme, Max Backhaus
31-10-2024
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