Chris Burggraeve is an award winning brand builder. After a 23 year corporate career (P&G, Coke, AB InBev), he helps clients to (re)create brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory (since 2013). Chris is a board member of public and private B2C and B2B companies in US/EU, adjunct faculty at NYU Stern, tech entrepreneur/investor, and a limited partner in VCs.

He is especially passionate about closing the stubborn “marketing-finance gap”. To make Wall Street speak better Main Street, and vice versa, he authored 2 books: “Marketing IS Finance IS Business” (2019), and “Marketing IS NOT a Black Hole” (2021). He also created Alpha M, the world’s first marketing excellence rating model nicknamed “Moody’s for Marketers”.