Simone Wies is Professor of Marketing Strategy & Performance at Goethe University Frankfurt. Prior to her appointment, she held the SAFE Junior Professorship for Marketing and Finance at the Leibniz Institute for Financial Research SAFE at Goethe University Frankfurt and a Post-Doctoral research position in Marketing at the Fuqua School of Business, Duke University. She received her M.Sc. in Marketing and Finance and Ph.D. in Finance from Maastricht University.
Simone Wies' research centers on quantifying marketing effectiveness and the management and valuation of marketing assets. A substantial part of her research addresses these topics by studying the interaction of firm financing choices and marketing strategies with a particular focus on firm innovation activities. She teaches in the Marketing Analytics M.Sc. program, is Director of the B.Sc. Marketing Track, and Director of the Ph.D. Marketing Track of the Graduate School of Economics, Finance, and Management at Goethe University Frankfurt.