Niels Holtrop
Assistant Professor of Marketing (Maastricht University)
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Niels Holtrop is Assistant Professor at the Department of Marketing and Supply Chain Management at Maastricht University, and obtained his PhD at the University of Groningen. Niels' research centers on the use of econometric and statistical methods to measure the impact of, and improve, marketing and policy decisions. His fields of substantive interest include customer acquisition and churn, consumer privacy, consumer choice & health, digital advertising & communication, and the sales effects of the marketing mix. His teaching includes courses on marketing analytics, digital marketing and unstructured data analysis.