Arvid Hoffmann is a Professor of Marketing at the University of Adelaide. He previously worked at Maastricht University and was one of the founding fathers of the Master program IB Marketing-Finance in 2008. His research interests are on the interactions between capital markets and consumption/product markets, marketing strategy and accountability, and individual financial decision-making.
Arvid received his PhD from the University of Groningen. He held visiting positions at Aalto University, the University of Washington, and Santa Clara University.